Wagamama ‘Bowl To Soul’

Director: Mads Broni Production company: Passion Pictures Agency: MullenLowe A stunning anime-inspired film for Wagamama, bringing Japanese style to London streets. The film brings together a broad range of modern, diverse references and characters, with each frame existing as a unique illustration inspired by anime art. Aiming to embody the idea of ‘kaizen’, Director Mads Broni has taken inspiration from his love of anime and transformed it into something new and unique for Wagamama. The ad illustrates Wagamama’s soul-feeding philosophy with delicious-looking food, leaving you inspired by the feeling you get when you eat it...not just the food itself.

Mads Broni